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And hartline, m.d., marketing strategy 4 th. By david cravens (author), nigel piercy (author). David cravens is well known in the marketing discipline and was the recipient of the academy of marketing sciences outstanding marketing educator award. It assumes you remember concepts from previous chapters and does not do a good job of explaining important marketing concepts. Today we're talking about the chapter approved 2020 handbook, and some of the decisions that were made with the points costs. This free ebook can be read in combination with and in some cases instead of the following textbooks: Strategic marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace.

Strategic marketing is aimed as an introduction to strategic marketing management for students on marketing and business strategy courses.

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